Engaging Public Health Officials Online: Strategies for Effective Communication

In an era where public health messaging is more crucial than ever, knowing how to effectively engage public health officials online is essential for impactful communication. The recent US presidential election underscored the growing influence of non-traditional media platforms, showcasing how strategic use of tools like LinkedIn, podcasts, and alternative digital outlets can shape public opinion and policy discussions. This ASPPH Presents webinar offers targeted training on leveraging these platforms to foster meaningful connections and amplify public health messages.

Join us on March 5, 2025, from 12:00 PM – 1:00 PM ET as we explore innovative approaches to engage public health professionals and share expert insights on building credibility in the digital sphere. Learn how to navigate non-mainstream platforms effectively, drawing lessons from recent political campaigns to inform public health advocacy.

Key Takeaways:

• Master LinkedIn and other social media to connect with public health officials and amplify your message
• Harness the power of podcasts and other digital media to engage diverse audiences
• Learn how to develop a communications strategy that builds trust and encourages collaboration
• Explore case studies and techniques inspired by recent elections to maximize online impact

Come strengthen your communication skills and make a lasting impact in the public health community.

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