Public health continues to face unprecedented challenges at local, state, and federal levels. Clear, compelling, and evidence-based communication remains essential to safeguarding the field’s impact and future. To support these efforts, ASPPH has released the ASPPH Academic Public Health Messaging Guide 2025, an updated resource designed to help effectively communicate the critical role of public health in improving lives and strengthening economies.

Building on the foundation of last year’s guide, this edition includes real-world examples—such as tobacco control, road safety regulations, and chronic disease prevention—that illustrate public health’s effectiveness in saving lives and reducing healthcare costs.

At a time when public health efforts are increasingly scrutinized, unified messaging is more important than ever. The updated guide provides a shared language to engage policymakers, media, and local communities, ensuring that science and evidence remain central to decision-making.

The ASPPH Academic Public Health Messaging Guide 2025 serves as a valuable tool for advocacy and outreach, reinforcing the essential role of public health in saving lives and strengthening societies.