The ASPPH logo is the key element in the visual identity system and must appear on all official ASPPH communications. It may not be modified in any way. The logo can be used alone without the full name. Before using an ASPPH logo, please be sure to follow our basic rules:
The logo colors for ASPPH visual identity system are dark blue and blue (Pantone 2965 and Pantone 314). Equivalent color formulas for CMYK and RGB are provided below.
Provide at least as much padding around the logo as what we’ve displayed below. This helps our logo appear clean and uncluttered.
To ensure the ASPPH logos are always legible and correctly reproduced, minimum size guidelines have been determined. To accurately capture the fine detail of the ASPPH logo, never reproduce the logo less than 20 pixels in height or .275 inches in height.
Print Minimum Sizes
Digital Minimum Sizes
Do not alter the shape, proportion, color or orientation of the logos. Keep them only as they appear below.
The ASPPH brand includes the words, phrases, symbols, designs and other distinctive brand features associated with ASPPH and its Brand Assets. Examples of Brand Assets include the word “ASPPH” and our logos. Our Brand Assets are trade names, trademarks, service marks, and trade dress of ASPPH.
ASPPH must protect our reputation and brand identity. So, we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to ASPPH and prevents consumer confusion. These guidelines also help protect ASPPH’s intellectual property.
If you do not agree to these Brand Guidelines, you do not have a right to, and should not, use the Brand Assets.
To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You are responsible for following any modified terms.
If you have any questions about logo usage or brand guidelines, contact firstname.lastname@example.org.