During this one-hour webinar, which is part of the Hot Topics series, you will consider specific principles for creating strategies that improve public awareness and trust in public health services. Corrin will explain the strategies used to show Whitman County Public Health as objective, capable of consistency, and truly possessing care and concern. Through her work, you will learn about frameworks for defining and measuring trust-building, and identify examples of trust-building activities that are of particular interest for rural communities.