This webinar explores new ways to use public media data to solve large, complex public health issues like opioid abuse and mental health. Dr. Joe Smyser explains how the Public Good Projects uses data from Facebook, Google, and designated market areas (DMAs) to create insights about a population’s health knowledge, attitudes, and beliefs in real time to inform public health media campaigns. Participants of this webinar will be exposed to case studies of how this data was used to create tailored messages for specific populations about opioids and mental health using digital marketing principles.