ASPPH Logo Usage

The ASPPH logo is the key element in the visual identity system and must appear on all official ASPPH communications. It may not be modified in any way. The logo can be used alone without the full name. Before using an ASPPH logo, please be sure to follow our basic rules:

LOGO COLORS

The logo colors for ASPPH visual identity system are dark blue and blue (Pantone 2965 and Pantone 314). Equivalent color formulas for CMYK and RGB are provided below.

Space Around the Logo

Provide at least as much padding around the logo as what we’ve displayed below. This helps our logo appear clean and uncluttered.

Minimum Logo Sizes

To ensure the ASPPH logos are always legible and correctly reproduced, minimum size guidelines have been determined. To accurately capture the fine detail of the ASPPH logo, never reproduce the logo less than 20 pixels in height or .275 inches in height.

Print Minimum Sizes

Digital Minimum Sizes

Download the ASPPH Logos

Do not alter the shape, proportion, color or orientation of the logos. Keep them only as they appear below.

Brand Guidelines

The ASPPH brand includes the words, phrases, symbols, designs and other distinctive brand features associated with ASPPH and its Brand Assets. Examples of Brand Assets include the word “ASPPH” and our logos. Our Brand Assets are trade names, trademarks, service marks, and trade dress of ASPPH.

ASPPH must protect our reputation and brand identity. So, we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to ASPPH and prevents consumer confusion. These guidelines also help protect ASPPH’s intellectual property.

If you do not agree to these Brand Guidelines, you do not have a right to, and should not, use the Brand Assets.

Do:

• Use our Brand Assets to refer to ASPPH, our services, or anything else we offer.
• Comply with our Logo Guidelines, Privacy Policy, Code of Conduct, Non-Discrimination Statement.

Don’t:

• Use the Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by ASPPH.
• Modify or alter the Brand Assets.
• Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
• Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.
• Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.
• Assert rights over the ASPPH brand or Brand Assets, whether by domain name registration, trademark registration, or anything else.
• Use trademarks, domain names, logos or other content that imitate or could be confused with ASPPH.
• Feature ASPPH on materials associated with sexually explicit content, unlawful activity or other materials that violate our Privacy Policy, Code of Conduct, Non-Discrimination Statement.

 

To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You are responsible for following any modified terms.

If you have any questions about logo usage or brand guidelines, contact marcomms@aspph.org.