ASPPH logo


Member Research & Reports

Member Research & Reports

WashU, Stanford, UNC: New Tool a Popular Way to Evaluate Retail Tobacco Sales

A new tool to describe and evaluate retail tobacco practices and marketing has been adopted in more than half the states, according to new research from the Brown School at Washington University in St. Louis, Stanford University and the University of North Carolina.

morelandrussell henriksen_lisa ribisl_kurt
[Photos: (left to right) Dr. Sarah Moreland-Russell, Dr. Lisa Henriksen, Dr. Kurt Ribisi]

The Standardized Tobacco Assessment for Retail Settings (STARS) was developed in 2013-14 by a steering committee as part of the National Cancer Institute’s State and Community Tobacco Control Research Initiative. STARS standardized methods for surveillance of retail tobacco outlets on topics such as pricing and advertising, including new products such as e-cigarettes.

To evaluate how STARS was working, researchers conducted telephone surveys with state tobacco control leaders. Within six months of the STARS release, 21 percent of those surveyed reported using it and 35 percent said they were likely or very likely to use it in the next six months.

“Sustained use and refinement of STARS will improve state and local capacity to document changes in industry efforts as well as inform tobacco control strategies and regulatory approaches,” concluded authors of the paper, which was published October 10 in Tobacco Control.

Authors included Dr. Sarah Moreland-Russell and Dr. Todd Combs of the Center for Public Health Systems Science at the Brown School; Dr. Lisa Henriksen of Stanford; and Dr. Kurt Ribisi of the University of North Carolina.

To read more, click: