Mass-reach health communication efforts are powerful tools for reducing tobacco use and shaping social norms to discourage it, according to a new guide from the Brown School at Washington University in St. Louis.
[Photos: Dr. Douglas A. Luke]
“Best Practices User Guide: Health Communications in Tobacco Prevention and Control” was recently published by the Centers for Disease Control and Prevention. It was written in partnership with the Center for Public Health Systems Science at the Brown School.
[Photo: Ms. Stephanie Andersen]
The guide offers practical advice for state and local tobacco-control advocates and their community partners on how to:
“Health communications help programs reach large and diverse audiences to build support for tobacco control and counter the influence of extensive tobacco industry marketing,” said Dr. Douglas A. Luke, professor at the Brown School and director of the Center for Public Health Systems Science. “As people increasingly use the internet for health information, new opportunities are emerging for health communications to get the attention of the public.”
The guide was written by a Center team led by project coordinator Ms. Stephanie Andersen, in conjunction with the CDC. It is available on the CDC’s website. It is one of eight Best Practices Guides the Center has produced over the past nine years. These guides translate evidence-based tobacco control science and are designed to support community- and state-level tobacco control efforts.