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Faculty & Staff Honors

Faculty & Staff Honors

Nevada, Reno Faculty Featured in Tobacco Prevention PSA Aired during the 60th Annual Grammy Awards

Dr. Jennifer Pearson, assistant professor in health administration and policy at the University of Nevada, Reno School of Community Health Sciences, has been involved with the truth campaign that uncovers how “Big Tobacco” targets lower-income communities.

truth® teamed with Imagine Dragons lead vocalist Dan Reynolds and country star Jon Pardi for “Worth More,” a new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities. These award-winning singers, along with young people from communities exploited by the tobacco industry, lend their voices to call out Big Tobacco for preying on the nation’s most vulnerable populations.

Learn more about the campaign