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Member Research & Reports

Member Research & Reports

Johns Hopkins: Prioritizing Behavioral Messages During the Zika Crisis

A new paper by researchers at the Johns Hopkins Center for Communication Programs (CCP) at the Johns Hopkins Bloomberg School of Public Health outlines recommended behaviors with the greatest potential to reduce Zika transmission. The paper, published in the September issue of Global Health: Science and Practice, prioritized the following recommended behaviors based on research evidence and programmatic experience:

Global Health: Science and Practice is published by CCP’s Knowledge SUCCESS project.

When a Zika outbreak began in 2005, organizations and country governments in Latin America leapt into action to provide Zika awareness and prevention information. But with few opportunities to coordinate, more than 30 behaviors were being promoted as ways to prevent the virus — far too many for people to follow, hindering social and behavior change efforts.

To address the abundance of Zika messaging, CCP’s Breakthrough ACTION and Breakthrough RESEARCH projects — funded by the U.S. Agency for International Development (USAID) — came together to develop a shorter, common set of recommended behaviors. The result was the Zika Prevention Matrix which prioritized the most promising evidence-based prevention behaviors.

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