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School & Program Updates

School & Program Updates

Johns Hopkins: By, and For, Young Dads: CCP Hackathon Crowdsources Ideas for Digital Campaign

The Johns Hopkins Center for Communication Programs (CCP) hosted a two-day hackathon for young dads earlier this month. The goal was to develop a digital campaign to help them navigate the demands of new fatherhood while navigating the steps to adulthood themselves. CCP is based at the Johns Hopkins Bloomberg School of Public Health.

The hackathon was implemented as part of the federally funded Map 2 Success program, which provides support and assistance to Baltimore parents ages 24 and younger. CCP is the communication partner for Map 2 Success, which is led by the Baltimore City Health Department and implemented through community hubs throughout the city. It is funded by the Maryland Department of Health through the federal Pregnancy Assistance Fund.

For the hackathon, CCP partnered with B’more for Healthy Babies’ Upton/Druid Heights community center. Participants split in two groups to develop prototypes for campaigns that could help reach young dads who often find themselves ignored.

One group came up with the idea of a mobile app designed to facilitate communication and scheduling between co-parents that might help young dads not only improve their relationships but themselves. The other group focused on looking to the future and came up with what they envision to be an Instagram or web video series showing the trials and tribulations of navigating new fatherhood while trying to plot out a secure future for dads and their children.

The next steps will be to determine if the prototypes can be adapted for a wider use.

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