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Member Research & Reports

Member Research & Reports

Georgia State: E-cigarette Product Preferences Among Adult Smokers – A Discrete Choice Experiment

Two Georgia State University School of Public Health professors, Dr. Scott Weaver, research associate professor, and Dr. Jidong Huang, associate professor, were co-authors on a study of e-cigarette product preferences among adult smokers.

In the study, the researchers used a discrete choice experiment (DCE) conducted August-October 2017 to examine electronic nicotine delivery systems (ENDS) product preferences in a national sample of adult smokers (N = 1154) who were also using ENDS or had not ruled out future use.  Results of the study showed that among cigarette smokers who were not ENDS rejecters, 76 percent were daily smokers, 77 percent were ENDS ever users, 47 percent were current dual users of both ENDS and cigarettes, and 51 percent of the participants were randomized into the condition of seeing the incentive.

The study’s choice modeling results suggested that:

Read the study.

Learn more about Dr. Scott Weaver.

Learn more about Dr. Jidong Huang.

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