Public health officials should use strategies targeted to particular “vaccine-hesitant” subgroups in order to improve vaccine compliance, according to a new study co-authored by a Boston University School of Public Health (BUSPH) researcher.
In an article in the journal Vaccines, a team of researchers including Dr. Ziming Xuan, assistant professor of community health sciences at BUSPH, found that the use of “audience segmentation techniques” to identify subgroups of vaccine-hesitant individuals could help engage citizens in public health efforts to improve vaccination rates. The study was led by researchers from the Center for Community-Based Research at Dana-Farber Cancer Institute.
The authors said further research could help to identify additional vaccine-wary subgroups.
“Understanding the heterogeneity of groups along the vaccine hesitancy continuum presents an opportunity to tailor and increase the impact of public engagement efforts with these groups,” they wrote. “By better understanding the spectrum of vaccine-hesitancy, we can begin to put into place the necessary supports to inform and support health-promotive decision-making among the public.”
To read more about the study, go to: http://www.bu.edu/sph/2015/09/23/targeting-vaccine-wary-subgroups-to-improve-compliance/